More About Naming Matters

Naming Matters is a first-of-its-kind, patented and patent-pending Brand Automation Platform that facilitates and supports the creation and vetting of new names and brands.

Our platform reimagines this stressful and expensive process, saving our users hundreds of hours and fostering creativity via our patented name space visualizations.

We originally created Naming Matters for our own naming company's use, so it is optimized to quickly and painlessly review name candidates, eliminate crowded and unavailable names, and focus deeper creativity on truly new and defensible directions.

We Know What You Need to Know

Below is a small selection of names our founder created over the years. With 30+ years of naming experience, we know what you need to know, to evaluate your names and focus on your best. We thank our naming clients for the opportunity to create hundreds of names for them. Now we’re sharing this experience through Naming Matters.

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Our Values

We do not accept advertising or share user information in any way.Our intent is to build tools and services that enhance our users' creativity and efficiency.Our aspiration is to enable our users to create better names and make better, smarter, and faster naming and branding decisions.We enormously appreciate our subscribers and all our paid users who, along with our own investment, enable us to continue to build out Naming Matters capabilities.

How users use Naming Matters to gain insight into the potential success or riskiness of their names

How users use Naming Matters as part of their Name Creation Process

What Our Users are Saying